Handmade soft plastic lures, designed and poured in the UK for the fish that actually swim here — perch, pike, zander, chub, trout.
I fish every lure before it goes on sale. If it doesn’t earn its place on the water, it doesn’t make the cut. Staying small is the whole point: it lets me chase colour and action the big brands can’t be bothered with, and answer to no one but the fish.